房地产功的品牌行销策略.docxVIP

谈房地产的品牌行销传播策略Talk about real estate brand marketing communication strategy目前，品牌行销传播的思路在房地产界兴起，对于品牌行销，业界流行着两种截然相反的观点。(善达/上海活动策划公司 //)At present, brand marketing idea in the real estate industry is arisen, to marketing, the popular two diametrically opposite views. 一种观点是认为房地产已经进入到品牌营销时代，认为只要通过宣传树立一个良好的开发商的品牌形象，就能从根本上促进消费者对产品的认同和接受，他们引以为证的例子是“万科”。于是，许多开发商热衷于在媒体上暴光吵做，频频作秀，似乎这样就能确立起一个强势的品牌。One view is that real estate has entered the era of brand marketing, as long as that propagate through the set a good brand image of the developers, can fundamentally promote consumers on product recognition and