Marketing Plan营销计划.DOCVIP

Marketing Plan Stroops Fitness Club HAS 3020 December 7, 2006 Jessica Finlinson Alison Martin Hayley McBrideMarketing Plan Outline Executive Summary Situation Analysis Internal Analysis About Stroops Fitness Club Mission Statement Services Offered External Analysis Demographics Competition S.W.O.T. Analysis Primary Target Market Marketing Goals Goal #1: We will market and advertise our product better than we are currently doing Objective Strategies to accomplish goal Goal #2: Keep staff updated, educated, and trained in nutrition and the latest exercise program