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Chapter 3 Establishing Business Relations Learning Objectives: Master the ways of introducing your own company. Understand the necessity of praising the other companies for establishing business relationship with them. Know various kinds of business relations in business world. Ⅰ. Establishing Import and Export Business Relation Dear Sirs, Re: Establishing Import and Export Business Relations Your Commercial Councilor’s Office has recommended you to us as a firm of good standing and reliability in the line of light industrial products and advised us that you are interested in establishing import and export business relations with other countries for marketing various light industrial products on the basis of equality and mutual benefit. We have many years’ experiences in foreign trading and the long established direct factory connections allow us to become the most competitive firm in our line. In order to give you a general idea of our various kinds of commodities now available for export, we enclose here a brochure and a price list, from which you will know that our products are of high quality and our prices are the most competitive in the world. We are writing you in the hope of establishing business relations between us. We are expecting that you will send us your catalogues of the products available for export, your price-list, and etc. Once we are in need of importing your products, we can contact you directly. We are looking forward to receiving your early reply. Yours faithfully, Ⅱ. Establishing Compensation Trade Relations Dear Sirs, Re: Entering into Compensation Trade Relations We have noted from your letter of August 15 that you require our Model XX Butterfly Sewing Machines and wish to pay for them with men’s shirts processed under compensation trade arrangements. Subject to satisfactory arrangements as to terms and conditions, we would be pleased to conclude this transaction with you. We can
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