Unit 3a Trade fairs.pptVIP

Unit 3a Trade fairs Who makes money? Organisers Managing their own events Managing events for others Associations Governments Venues Service providers Freight forwarders Stand contractors ...outside the industry? Travel-related Airlines Hotels Local services Retailers Restaurants Local transport services Taxis Trucking companies Regional economies Who makes the money? How do organisers make money on exhibitions? Organisers Re-sell space Sell advertising Collect cash in advance Size is a key determinant of profitability Large shows are very profitable Overhead doesnt increase much as show siz