基于社会责任视角的海尔集团--可持续发展能力分析基于社会责任视角的海尔集团--可持续发展能力分析.docVIP

2015届毕业生 毕业论文 题 目: 基于社会责任视角的海尔集团 可持续发展能力分析 学院名称： 经济贸易 年级专业：2011级金融学/国贸双学位 学生姓名： 学 号： 指导教师： 教师职称： 2015年 6月  摘 要 自从2008 年开始，大众所关注的重点转向了企业，从而使企业社会责任成为了人们谈论的焦点话题。这几年来的三鹿奶粉事件、富士康的 14 跳、麦当劳的橡胶门、 “瘦肉精”、“地沟油”、“毒豆芽”、骚扰电话的帮凶竟是运营商 本文遵循“提出问题—分析问题—解决问题”的思路，从管理学的角度，基于企业承担社会责任有利于企业可持续发展的肯定立场,以三聚氰胺事件为举例事件，分析企业履行社会责任对企业可持续发展的重要作用。本文并以海尔集团为例,对其财务进行了验证分析,最终从政府、社会、企业的角度提出了基于社会责任的可持续发展战略的建议。 关键词： 社会责任，可持续发展能力，海尔集团 Title Based on the perspective of the social responsibility development capacity analysis Abstract Since 2008, the popular focus shifted to the enterprise, thus make the enterprise social responsibility became the focus of people talk about the topic. Over the past few years the sale milk powder incident, Foxconn’s 14, McDonalds rubber door, clenbuterol, gutter oil, poison bean sprouts accomplice was operators, harassing phone calls, 4 s shop ailment overhaul seeks profits and so on has been exposed an endless stream of negative news at the same time; But some companies in public welfare activities actively, such as setting up fund, donated money to build schools. These two distinct phenomena not only deepened peoples consideration of corporate social responsibility, but also embodies the culture differences of social responsibility. Is, by the people; Or a beggar-thy-neighbor, by hook or by crook. That causes the public awareness of social responsibility to promote enterprises sustainable development abilities. Therefore, based on the perspective of social responsibility to the company the ability of sustainable development research has important theoretical and realistic significance. Keywords : The social responsibility; The sustainable development ability; Haier group 目 次 Abstract 3 1. 绪论 5 1.1 研究的背景和意义 5 1.1.1 研究背景 5 1.1.2 研究意义 6 1.2 国内外研究现状 7 1.2.1 国外研究现状 7