图像创意的思维教案.docVIP

第三章 图形设计的创意 Chapter Three Graphical design originality 教学目标与要求 1.掌握联想的几种方法，通过练习进行图形的创意； Mastering several methods of association, through the practice of creativity; 2.以活力为主题，在A4纸上进行头脑风暴联系，每人创意至少画出20个相关图形 The vitality as the theme, in the A4 paper on the brain storm link, each at least draw 20 associated graphics 3. 具体的事例、独特的视角、抽象的感觉、生活的细节、大的场面。 The concrete examples, unique perspective, abstract feeling, the life detail, big scene. 教学重点与难点 重点：联想的两种类型Emphasis: The association of two types 难点：联想的几种方式 Difficult points: The association of several ways 教学过程设计 新课导入、新课教学、课堂讨论、课堂练习Guiding new tax, Teaching new lesson, Classroom discussion, Class-exercise. 教学方法 以讲授为主，讲练结合。Focusing on lectures, combined with both teaching and practices. 教学课时 4课时。4 class hours. 想象的空间是无限的，甚至是漫无边际，但分析总结，仍将现象分为两种类型： Imagination the space is infinite, even is huge, but analysis, will still phenomenon is divided into two types: 形象联想和意象联想。Association and imagination. 形象联想是人的本能反应，很直接，就是有一种物象的造型而引发的与之相似的形态的物象联想，源于人的感性认识。 Association is the instinct of the image, a direct response, there is a kind of object modelling and triggering a similar form of object, the association from perceptual knowledge. 如：看到圆，可以想到足球、篮球、气球、呼拉圈、肥皂泡 可以想到西瓜、苹果、橙子、鸡蛋、汤圆法 可以想到桶、杯子、瓶子、罐、碗 可以想到方向盘、飞碟、车轮、光盘、灯泡 可以想到跑道、枪口、句号、禁止符号 可以想到太极图、项链、钻戒、表 可以想到药片、药丸等等 Such as: seeing circle, we can think of football, basketball, balloons, hula hoop, soap bubbles You can think of watermelon, apples, oranges, eggs, rice dumpling method You can think of barrels, cup, bottles, cans, bowl You can think of the steering wheel, flying saucers, the wheel, CD, light bulb You can think of the runway, muzzle, full stop, banned symbols You can think of Tai Chi Figure, necklace, ring, watch You can think of pills, pills, and so on 这些事物都有圆的形象特征，依照它们之间形状的相似，将它们联系起来。 意象联想是把表面不相干的事物，抛开它们的外形表层，通过它们之间某种本质上的共性而引发的联想，源于人的理性认识。如同文学上的比喻，将人们熟知的、公认的物质特性转接到要说明的物质上，以此来更形象、更生动地传递被说明物质的这方面