顺应时代新潮流树立绿色营销观中英文分析.doc

顺应时代新潮流树立绿色营销观中英文分析 Keep up with the trend of the era of new sets up the green marketing view analysis 一、绿色营销观是以可持续发展为目标，经济与生态的协同发展的营销观 One, the concept of green marketing is based on sustainable development as the goal, the coordinated development of economy and ecology of marketing concept 20世纪90年代以来，风糜全球的绿色革命为企业带来了勃勃生机。树立绿色营销观念，开发绿色产品，开拓绿色市场，已成为21世纪企业营销发展的新趋势，也给企业创造了新的机遇。 Since the 1990 s, the wind mi the global green revolution has brought vigor for the enterprise. Establish green marketing concept, develop green products, explore green market, has become a new trend in the development of corporate marketing in the 21st century, has also created new opportunities for companies. 绿色营销观念认为，企业在营销活动中，要顺应可持续发展战略的要求，注重地球生态环境保护，促进经济与生态协调发展，以实现企业利益，消费者利益，社会利益及生态环境利益的统一。绿色营销观要求企业在营销中，要以可持续发展为目标，注重经济与生态的协同发展，注重可再生资源的开发利用减少资源浪费，防止环境污染。绿色营销强调消费者利益，企业利益，社会利益和生态环境利益等四者利益的统一，在传统的社会营销观念强调消费者利益，企业利益与社会利益三者有机结合的基础上，进一步强调生态环境利益，将生态环境利益的保证看作是前三者利益持久地得以保证的关键所在。 Green marketing concept thinks, the enterprise in the marketing activity, to complying with the requirements of sustainable development strategy, pay attention to the earth ecological environmental protection, promote coordinated development of economy and ecology, in order to realize enterprise interests, consumer interests, social interests and the interests of the ecological environment is unified. Green marketing concept requires enterprise in marketing, with sustainable development as the goal, pay attention to the coordinated development of economy and ecology, pay attention to the development and utilization of renewable resources to reduce waste of resources, prevent pollution of the environment. Green marketing emphasizes the consumer interests and business interests, social interests and the interests of the ecological environment benefit and so on four unification, in the traditional social marketing concept emphasizes the consumer interest, enterprise interest and social interest, on the basis of the three