chap07.ppt

7.3.2. 国际仲裁中心 泛美商事仲裁委员会 加拿大-美国商事仲裁委员会 伦敦仲裁法庭 国际商会 美洲商业争端解决中心 蓟盐严亨鸳坚诣庆裳顷篡嘶彝既鹃缮殃讨牙篮钡掠振姬钩壳低垛钦让佛辑chap007chap007 7.4. Intellectual Property Rights, Counterfeiting and Piracy Firms spend millions of dollars establishing brand names or trademarks to symbolize quality and design only to be counterfeited and pirated Piracy and counterfeiting leads to lost sales from the unauthorized use of U.S. patents, trademarks, and copyrights which amount to about $60 billion annually as well as lost jobs Counterfeited pharmaceutical drugs can also lead death and bad publicity There is inadequate protection from products being counterfeited or pirated as many countries do not recognize trademarks and patents registered in other countries 吏舀保纸唇腕懂健斗钒糠宦伞旨庭吵岳触状暗龚拣毯潘纲氟石筒刃陇策铅chap007chap007 7.4. 知识产权、假冒与盗版 企业耗费数百万美元创立象征质量和设计的品牌名称，却遭到假冒和盗版 未经批准而使用美国专利、注册商标和版权的盗版和假冒行为每年带来600亿美元的销售收入损失，并让美国人失去大量工作岗位 假冒的药品可能会致人死亡并败坏企业的声誉 很多国家对产品免受假冒的保护不足，因为它们不承认在其他国家注册的商标和申请的专利 刚钻苯谤跟跃帐陕卵超椰喷萨料锡吨母砂讳栗歉豌骨函要怯撬俯倍斧已范chap007chap007 中国企业“傍名牌”泛滥。 E.g., 服装行业流传着这样一句顺口溜： “卡丹”到处有，“狐狸”满山走；“老爷”被偷车，“鳄鱼”全国游；“金利来”，愁！愁！愁！ 7.4.1. Case Study 下嗅型叉床刨宽牟驶蛇儡抓庇掸慕报残蒸侵脚憋榔再檀踏磷友旬鹃苫烬轨chap007chap007 7.4.2. Case Study 图 7.4.2. 哈利波特盗版 邓朋盂仟辗戎缸词养咎宜氛岁念咋拨芹和筹缉晾奢庸针沙缕砷这狐帆磋遏chap007chap007 7.4.3. Case Study 图 7.4.3. 索尼盗版 氛重睫峻裙坝性嗜彦锋沁令苏釜傻纵惰铝焕漫型夏纹愉奸耗侨恍诞蚤鹿狡chap007chap007 图 7.4.4. 五粮液盗版 7.4.4. Case Study 豪骏尘葱翰袁鹰不饰向仲存蔓府玲耪磁慈梆绳社雌陌扫驰贷峦拎馆偏袋匙chap007chap007 图7.4.5. 山寨版?? X-man 金刚狼 7.4.5. Case Study 陕跋蛰喉央复免咕浆察亲齿丈纺阂余视萎董凳窘掂悍芬拦淆曰爪郝叛卖啪chap007chap007 7.4. 5. Intellectual Property Rights, Counterfeiting and Piracy In the United States, a common-law country, ownership of intellectual property rights is established by prior use In many code-law countries, ownership is established by registration rather than by prior use For example, a trademark in Jordan belongs to whoever registers it first in Jordan so there are “McDonald’s” restaurants, “Microsoft” software, and “Safeway” groceries all legally belonging to a Jordanian 栽批炸冻踪粱虑裤惯帧亡闻赔屿芹资雾毋朔强簇坠雁锐诛弘砸掐席婪噶嚷chap007chap0