国外市场营l销产品策略小论文范文.docVIP

BY: Desmond Wen Written Report Brand name: Everyday Slogan: Attract the face, everyday! Product 1: Everyday Shirt A new style of shirt in the 21 st century with a writing board sheet on it which is highly anti-scratched and easy to be written and clean. People can draw their own stylish picture/design on the shirt and it can be changed every day so that we can show our mood, status, attitude and even our target for a typical day. The writing board sheet is made by special aluminum which is waterproof and the design we draw can be conserved for a week without cleaning. This is the biggest difference and superiority compare to the competitors’ product. Product 2: Everyday Tool (Combo) Appropriative Pen used to draw stuff on the Everyday Shirt which is also made by special material, and the special eraser to clean your drawing. Rationale behind the target market: Mainly targets the teenagers/young kids, since they have many thoughts and different emotions every day, they want to show their own style and attitude in order to be out of the ordinary. On the other hand, the main purpose for them to go shopping is to buy different clothes with different designs so that they may look different every day. But unfortunately, these normal clothes’ designs/picture cannot be change, this makes teenagers to buy more and more clothes and spend much more money. However, they can draw their own design on the Everyday Shirt and be able to change every day. Secondly targets shop/mall managers which require the shop assistants to wear uniform during the work time. For example, there are some sales promotions in the shop, shop manager can advertise/propagandize the promotion by writing information on the shop assistants’ uniform, and the customer can easily realize that. And also they can write the working spirit in order to encourage the employees. Promotion: Choices of advertising