旅游者生态旅游意愿及其影响因素研究.docVIP

旅游者生态旅游意愿及其影响因素研究 摘 要 本文首先对生态旅游的定义进行介绍并且归纳总结；同时介绍生态旅游意愿的定义及其分类并简单说明生态旅游者与普通旅游者的区别。然后，通过自行设计的问卷调查进行市场分析，针对问卷结果得出的数据进行分析以及统计，引出影响旅游者生态旅游意愿的影响因素最后提出针对生态旅游市场的提高旅游者生态旅游意愿的对策。 The research of tourists’ ecological tourism intention and influencing factors Abstract First?of?all, this?composition?introduces?the?identity?of?ecological tourism and generalizes a conclusion from the identity, then introduce the identity of ecological tourism intention and classification, and explain the difference between the ecotourist and ordinary tourist briefly in the meantime. Afterwards, conducting market?analysi