characteristics of business__ English.docVIP

Linguistic Features of Business English and Its Translation 1. Linguistic Features of Business English 1.1 Linguistic features in word 1.1.1 Simple words Efficiency as their top priority, simple words are applicable to achieve this goal. Another reason is related with the way of information transmitting in business routines which has been regarded as the most important part of business; using simple words also do well for people to communicate, to catch the words immediately, while complex words or rare words are hard to understand. So it is understandable for businessmen to use simple words rather than complex words or rare words. complex or rare words simple words account for by the fact that caused by add the point that add that at a price of $10 at $10 attempts try deliberation thought in the majority of cases most tangible real visualize see 1.1.2 Abundance of business terms and abbreviated expression Business terms take an important part in business English .It is the primal task for business English translators to know some business terms. It will influence the business English translation, which the author will analyze in the next chapter. Let us look at some examples: stockbroker 股票 HYPERLINK /economics/ \t _blank 经济商 costing 成本核算 restart 返聘 chit 代金券 AAMA (Administrative Aspects of Market Access) 市场准入的行政 HYPERLINK /management/ \t _blank HYPERLINK /guanlilw/ \t _blank 管理措施 CEM (Contractual Equipment Manufacturer) 合同制造商 EVA (economic value added) 经济附加值 INRs (Initial Negotiating Rights) 最初谈判权 1.1.3 The variability of words’ meaning In business English text, the same word can be interpreted in different meaning according to different contexts, which is the variability of business English words’ meaning. Such as: [2] P60-61 (1) Just as in that year, when those catastrophes were followed by substantial increases in insurance