PyramidPrinciple金字塔原理.pptVIP

The Pyramid principle Logic in writing and thinking with a dash of etiquette Agenda What it takes to communicate on behalf of a company The Pyramid Principle Examples What else … More Examples Are you prepared to be the spokesperson for a business? As a communicator for a company, you are responsible for the brand You are responsible for peoples’ reaction to the brand It is vital that you fully understand the business before you begin. Follow the company strategy 100% Communicate with authority, not arrogance Communicate value be authentic Engage and be available for comment Write Englis