一个通过参数和非参数分析的整合经销商营销能力性能标杆管理方法..docVIP

Industrial Marketing Management 39 (2010) 150–160 M. Billur Akdeniza,?, Tracy Gonzalez-Padronb,1, Roger J. Calantone An integrated marketing capability benchmarking approach to dealer performance through parametric and nonparametric analyses 一个通过参数和非参数分析的整合经销商营销能力性能标杆管理方法 关键词： Marketing capabilities营销能力 数据包络分析 随机前沿分析 经销商网络 The general definition of benchmarking is the process of evaluating and emulating the products, services, and processes of best performing organizations. Comparing the way a company performs a specific activity with that of i