Lookng for Answers to Rising Coffee Prices.docVIP

1.Looking for Answers to Rising Coffee Prices Food prices are at their highest level since the United Nations Food and Agriculture Organization began keeping records in nineteen ninety. The causes include bad weather and growing demand. Some experts also blame the use of food crops to make fuel.食品价格现在处于联合国粮农组织1996年开始跟踪记录以来的最高水平。食品价格高涨的原因包括恶劣天气和不断增长的需求。一些专家还将其归咎于用粮食制造生物燃料。 But higher food prices are not always the result of limited supplies.但食品价格上涨不全都是因为供应紧缺。 Coffee prices have jumped almost fifty percent in six months. Prices have reached a thirteen-year high. Yet growers expect their current crop to be almost ten percent bigger than the last one.咖啡价格近6个月已经涨了近50%，创13年新高。然而咖啡种植者预计目前种植规模比去年增加了近10%。 JM Smucker is an American company known for its jellies and fruit spreads. But Smucker also owns Folgers, Americas top-selling packaged coffee. And it owns Dunkin Donuts, which sells coffee to wash down the doughnuts at its stores.斯马克尔（JM Smucker）是一家美国公司，以出售果冻和果酱而闻名。但斯马克尔旗下还有美国最畅销的福杰仕（Folgers）袋装咖啡，同时它还拥有唐恩都乐（Dunkin Donuts On Tuesday, Smucker said it would raise the prices of its coffee products by an average of ten percent. It said the increase is driven by the higher prices for coffee beans.斯马克尔公司周二表示，将咖啡产品平均价格提高10%。并表示，上调价格是由于咖啡豆价格上涨带动。 Experts say coffee prices are rising mainly because people are willing to pay more. Coffee sellers like Mark Warmuth say tastes are changing and more people want a good cup of coffee. 专家们说，咖啡价格不断上涨主要是由于人们愿意为此付出更多。马克·瓦穆斯（Mark Warmuth）等咖啡销售商称，咖啡口味不断变化，同时越来越多的人们希望喝到一倍好咖啡。 MARK WARMUTH: Theres no right or wrong answer with regard to ‘Whats a good cup of coffee? A lot of it has to do with personal preference or taste.瓦穆斯：“关于“什么才是一倍好咖啡？”并没有一个标准答案。这主要和个人喜好、口味有关。” Mark Warmuth owns the M.E. Swing Coffee Company in Alexandria, Virginia, near Washington. He says big coffee sellers like Starbucks help his business by building a base of customers who want something better.瓦穆斯拥有M.E. Swing咖啡公司，公司位于华盛顿附近的亚历山大市。他表示，星巴克一类的大型咖啡销售商建立了一批希望追求更好口味咖啡的客户