关于中职学校市场营销课程的教学模式的探析中英文对照关于中职学校市场营销课程的教学模式的探析中英文对照.docVIP

关于中职学校市场营销课程的教学模式的探析中英文对照 On analysing the marketing course of secondary vocational school teaching mode. In both Chinese and English 　　职业教育就是就业教育，只有认真贯彻“能力本位，学生主体，实践导向”的教学指导思想，提高学生的职业能力和实际操作技能，才能为其就业打下坚实的基础。市场营销这门课程实践性很强，社会需求很大，如何在中职学校中上好市场营销课程，形成有中职特色的教学模式，体现职业教育本文由论文联盟http://www.LWlm.cOm收集整理特点是很值得我们反思和探讨的内容。 Vocational education is employment education, only seriously implement the ability standard, the students, the practice guide the guiding ideology of teaching, improve students vocational ability and the practical operation skills, ability to lay a solid foundation for their employment. Marketing the course practical, social demand is very big, how to good marketing course in secondary vocational schools, forming the teaching mode of secondary vocational features, embody vocational education this article http://www.LWlm.cOm collects and characterized by paper alliance is worthy of our reflection and discussion. 　　一、市场营销课堂教学的现状及存在的问题 A, the market marketing present situation and existing problems of classroom teaching 　　1、教学理念方面的问题 1, the concept of teaching problems 　　市场营销是离市场和社会最近的学科之一，市场营销的实践教学环节是课程教学的一个重要组成部分。然而长期以来，由于实践教学环节组织实施的困难较多，难度较大，更多考虑到学生安全问题等原因，导致了在市场营销课程中多安排理论教学时数，多讲纯理论知识，少安排实践教学课时数，实质上是以传授理论知识为目的的传统、陈旧的教学观念。以理论教学为主，不易发挥学生的主动性、独立性、创造性，束缚了学生的思维，课堂气氛沉闷，学生动口、动脑的实践机会较少。即使安排一些实践性教学的课时，也只是简单的课堂内的模拟、校园实训、参观或者撰写简单的文字材料。 Marketing is one of the closest to the market and social disciplines, marketing practice teaching link is an important part of teaching the course. However for a long time, because of difficult to organize the implementation of practice teaching link, the more difficult, more students safety into consideration, led to the marketing course arrangement theory teaching hours, more than speak pure theory knowledge, less practice lesson hours, is essentially for the purpose of imparting theoretical knowledge tradition, the old teaching idea. Is given priority to with theoretical teaching, difficult to exert students initiative