国内外图书馆营销推广实践模式研究.docVIP

国内外图书馆营销推广实践模式研究 　　摘 要 论文采用案例调研法对国内外图书馆的营销推广案例展开调研，在充分调研和分析各个案例后，概括出国内外图书馆现有的营销推广模式，分别为认知推广、资源推广、服务推广和内部推广，并总结出国内外图书馆营销推广的实践特点。 　　关键词 图书馆营销 图书馆推广 推广模式 　　分类号 G251 　　DOI 10.16810/ki.1672-514X.2016.06.013 　　Abstract This paper analyzes the models of library promotion at home and abroad based on a set of promotion cases. After that， it summarizes the present promotion models of libraries， such as awareness promotion， resource promotion， service promotion and internal promotion. Finally it summarizes the characters of promotion models of libraries at home and abroad. 　　Keywords Library ma