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第一课a market consists of individuals and organizations who are interested and willing to buy a particular product to obtain benefits that will satisfy a specific need or want, and who have a resources to engage in such a transaction. There are markets sufficiently homogeneous that are company can practice undifferentiated marketing in them. That is, the company attempts to make a single line of products using a single marketing program. But because different people have different people have different needs, wants, and resources, the entire population of a society is seldom a viable market for