新模板第3篇改2010课件.pptVIP

目标市场营销 Mufasa: Look, Simba. Everything the light touches is our kingdom. Simba: Wow. Mufasa: A kings time as ruler rises and falls like the sun. One day, Simba, the sun will set on my time here, and will rise with you as the new king. Simba: And this will all be mine? Mufasa: Everything. Simba: Everything the light touches. What about that shadowy place? Mufasa: Thats beyond our borders. You must never go there, Simba. Simba: But I thought a king can do whatever he wants. Mufasa: Oh, theres more to being king than.. 市 场 细 分 第一节 市场细分概论 一、市场细分的概念 根据顾客的需求差异性和对营销反应的差异性，将一个整体市场划分为若干个可以识别的顾客群体