市场营销：1-4讲.pptVIP

举例：欲望：一个美国人需要的食物是汉堡、炸鸡；而中国人需要的则是米饭、面条…… Summary Overview Many people are surprised when they realize how many different ideas and activities are included in the term “marketing.” Key Issues ? Most people think that marketing involves selling and advertising. ? Think about a manufacturer of bicycles: many brand names many different bicycles many types of bicycles with various features prices range from low to very high Discussion Question: Why are there so many varieties of bicycles? This slide relates to material on pp. 4. ?Indicates place where slide “builds” to include the corresp