(专题六：学校招生营销完成.pptVIP

专题六：学校招生营销(School Admissions Marketing ) 一、学校招生过程中整体化营销策略(Overall marketing strategy during school Admissions) 1、凝练办学特色，制定学校发展规划，进行整体营销策划(To concise school characteristics, make plans of school development, proceed overall marketing strategy) 。 在学校办学层次、类型、人才培养模式、课程设置、教师人力资源开发与人力资本经营、升学就业、服务地方经济文化教育区域性等方面明确学校定位，为打开学校生源市场作铺垫，为实现学校招生营销的最终目的打下基础。 To clear the orientation of school in many aspects,including education level, type, talent education mode, courses setting, the development of teacher’s human resources, the management of human capital, further education or employment , the service of