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李宁年度传播推广策划案 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 一、概况 二、市场分析 三、广告策略 四、推广策略 五、预算 目录 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 现状 目标 宏观概况 前有来者，后有追兵 稳固江山，扩张领土 一、概况 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 竞争层次 代表品牌 价格 国外名牌 NIKE、阿迪达斯、锐步、PUMA、匡威等 300元以上 国内一