新编剑桥商务英语高级第三版 第12.1.doc

12.1 Crossing cultures VOCABULARY Globalisation 1 Why do you think kofi Annan said this? ‘…arguing against globalization is like arguing against the laws of gravity.’ Kofi Annan, United Nations 2 Complete the table(sometimes more than one adjective is possible). Noun Adjective(s) 1 _______________ social 2 economy _______________ 3 competition _______________ 4 _______________ growing 5 influence _______________ 6 _______________ Integrated 7 corporation _______________ 8 development _______________ 3 What does the term globalization mean to you? 4 Mark the following aspects of globalization positive (+), negative (-) or don’t know (?).Compare and discuss with your partner. 1 free trade (abolition of trade barriers) 2 opening of markets 3 social integration and merging of cultures (the global village) 4 increased competition in the world market 5 free movement of labour (migration of workers) 6 free movement of capital 7 development of advanced communications 8 reduction in the cost of goods 9 growing influence of multinational corporations 5 Which of these effects can you see particularly in your country? READING Cross-culture communication 6 Why is culture important to business people? Discuss with a partner. 7 Read this opening passage from a book by Neil Bromford on cross-cultural communication. Choose the best慴lurb抰o go on the back of the book. CHAPTERE ONE One feature of the global economy and the mobile workforce is that people are coming into contact with other cultures more and more. It’s not uncommon for a Spanish manager to be working for an American bank in Shanghai or English customer to phone a call centre in India that belongs to a German company. In business, awareness of cultural differences doesn’t just mean knowing about the habits of different countries: that Japanese people hate to lose face, that Saudis like to chat and are rarely pressed for time, that Norwegians dislike the use of political influence in busine