《会员制营销-新知助业营销策划机构推荐1.ppt

《会员制营销-新知助业营销策划机构推荐1.ppt

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* Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. * Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. * Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. * Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. * Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. * 2、实行会员制的原因 形成自己的网络销售渠道 锁定客源 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. * 发展会员的方式 免费 收取工本费 购买 锦江之星俱乐部:会员卡有两种,蓝琼卡和红枫卡,可以在各个连锁店办理,蓝琼卡为158元/张,红枫卡年满55周岁免费赠送。当初购买当场使用。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. * 2、会员制设计和管理 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. * 会员制的设计和运作 划分会员级别 会员加入方式和费用 确认会员专享优惠 确定积分制 制定会员卡守则 设计会员卡 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. * Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. * 格林豪泰 获取会员卡的方式 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. * Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. * 格林豪泰 会员专享服务 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. * Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. * Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. * 例:家家俱乐部会员的积分累计 1、房费积分 仅限酒店内客房消费。餐饮、小商品、洗衣等消费不列入积分。会员以会员价格本人入住时享受积分,其他价格或非本人入住均不享受积分。 类型 家宾会员 家宾

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