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- 2016-12-29 发布于重庆
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Listening:
Donald Fraser, a consultant at Kennedy, Mcleish Partners (KMP), talks about advising companies on exporting. Listen and choose one letter for the correct answer.
1 Companies approach KMP for advice on choosing
A the right products to export.
B the most suitable foreign market.
C the best way of entering a market.
2 The safest method for a company to enter a foreign market is
A having an agreement with a local company.
B setting up its own local production.
C finding a joint venture partner.
3 What is the main advantage of joint venture?
A They are the cheapest way of entering a market.
B They are a risk-free way of doing business.
C They provide important market knowledge.
4 The danger with a joint venture is that one company might
A refuse to share know-how with the other partner
B use the arrangement as the basis for a takeover
C exploit and then leave the other partner
5 A subsidiary is the best way of entering a market when
A high sales volumes are expected
B the products are cheap to produce
C a foreign market is near home
6 Companies can improve their chances of success by
A developing new products exclusively for the market
B changing the product to suit the target market
C using designers recruited from the target market
7 A company is forced to expand quickly when
A cheaper competition appears on the market
B it has a successful formula that sells well
C its production costs very high
8 Donald advises companies to prepare for expansion by
A training their key managers
B having a comprehensive business plan
C assessing their financial resources
近义词辨析
1 facility, plant, works, function
Facility 指“能够或易于做某事的环境、设备等”;plant等同于factory,意为“工厂、车间”, 多用于美语,尤为工业加工者;works指“较大的建筑物群及其机器设备,一般并不生产成品”, 如:a gasworks煤气厂, an ironworks钢铁厂;function 指“重大的社交聚会、宴会”。
E.g. An £80-million telephone banking center is to open in Scotland, with the creation of about 500 new jobs. Grand Union Group, which owns the Dundee and Western Bank, said today it hopes to have the
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