不错的社交网络市场细分调研报告Customer Enrichment, Acquisition, and Personalization Strategies with Rapleaf.pptVIP

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2016-12-29 发布于江西
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不错的社交网络市场细分调研报告Customer Enrichment, Acquisition, and Personalization Strategies with Rapleaf.ppt

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CONFIDENTIAL Digital Innovation DayEngauge | Rapleaf Customer Enrichment, Acquisition, and Personalization Strategies with Rapleaf October 7, 2010 * Rapleaf | Profile NASCAR Fan Food Network Fan I Like cats Statistics Data on 1+ billion email records 450+ million consumers | 60% U.S. 75+ billion social graph connections Rapleaf is a San Francisco-based startup with an ambitious vision: we want every person to have a meaningful, personalized experience – whether online or offline. Consumers should see the right content at the right time, every time, and thereby getting a better, more personalized service. To achieve this, we help companies gain insight into their customers, engage them more meaningfully, and deliver the right message at the right time. We also help consumers understand their online footprint. Headquarters: San Francisco, CA Sales Offices: New York, NY Chicago, IL Confidential RAPLEAF | MARKETING DATA | ENRICH RELATIONSHIPS | CUSTOMER ACQUISITION | TARGETED DISPLAY | PERSONALIZATION 10/7/2010 * Rapleaf| The Ecosystem Online Offline Social Networks Business Networks Location Based Services Blogging / Microblogging Media Sites Commerce / News Sites Partner Monitoring / Listening Partner SM Content Platforms RAPLEAF | MARKETING DATA | ENRICH RELATIONSHIPS | CUSTOMER ACQUISITION | TARGETED DISPLAY vivek@ Confidential Traditional Data and Marketing Companies Marketing Data | Have Hand in Transparency * WEIGHT? Social influence and score WITH WHOM? Friends and associates WHERE? Social sites used and where they engage online WHAT? Interests, affinities, lifestyles, products, and more. WHO? Demographics, occupation, income, and more. Confidential 10/7/2010 RAPLEAF | MARKETING DATA | ENRICH RELATIONSHIPS | CUSTOMER ACQUISITION | TARGETED DISPLAY | PERSONALIZATION Marketing Data | Process Flow * Input: Emails Name and Address FB Fans Twitter followers Query/Search: Rapleaf dB 35+ SNs including: Co