SocialClassandLifestyles.pptxVIP

Chapter 11 Consumer Identity II:Social Class Lifestyles Flying ColorsScarlett / Erin1Income CI2Social Class CICONTENTStatus Symbols Social Capital34Lifestyles CI PART ONEINCOME CI1Income PatternsAlways?believe that something?wonderful is about to happen.Two factorsA Shift in Women’s Roles The steady increase in the number of working women is a primary cause of the rapid growth of middle- and upper-income families.Increases in Educational Attainment Education determines who gets a bigger piece of the economic pie.To Spend or Not to Spend Always?believe that something?wonderful is about