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Copyright ? 2004 Wadsworth Ch4: Communication and Culture Copyright ? 2006 Wadsworth * Copyright ? 2004 Wadsworth Chapter Four: Communication and Culture Understanding Culture “Culture is a part of everything we think, feel, and believe…culture is a way of life.” Microsoft Image Multiple Social Communities in a Single Society Dominant or Mainstream Western - Heterosexual, White, Christian, Men Groups Outside Cultural Mainstream Multiple Sexual Orientations, Judaism, Buddhism, Bikers, Skinheads, Punk Rockers, etc. Multiple Social Communities in a Single Society Social Communities are… Groups within the Dominant Culture Not Necessarily Opposed to Dominant Culture Co-Cultures Evident in their Communication Gender as a Social Community Socialization in Sex-Segregated Groups Children’s Games Differences in Primary Basis of Relationships Different Styles of Listening Double Standard of Masculinity http://www.freeessays.cc/db/44/smu72.shtml Other Social Communities Race and Ethnicity Shape Social Communities Asian Americans Hispanics Latinas and Latinos Native Americans Indians Cultures are Systems Microsoft Image Communication Expresses and Sustains Cultures Patterns of Communication Reflect Cultural Values and Perspectives Values Regarding Age and Time Vary Nonverbal Communication Expresses Cultural Values Cultures Consist of Material and Nonmaterial Components Material Components Tangible Objects Physical Substance Altered by Humans Beliefs Values Microsoft Image Cultures Consist of Material and Nonmaterial Components Norms What are Acceptable Beliefs and Actions Reflect Cultural Values Language Learn Values along with Language Reflects Cultural Views of Personal Identity Cultures are Shaped by History and Geography Agrarian vs. Industrial Natural Resources Distribution Maritime vs. Land-locked Histories of Exploitation and Betrayal Persistence of Tradition We Learn Culture in the Process of Communication Learn Values and Norms in Interaction Learn Values and Norms by
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