海尔国际营销精选.pptVIP

国贸1202 马丹怡 Companys brief introduction 1984:being established Founder:Zhang Ruimin 61 world trade company Employees：more than 80，000 Turnover：163，100，000，000 CNY Patent ：more than 10，000 1、Introduction the worlds fourth largest white goods manufacturer The Worlds 500 Most Influential Brands in 2006 Brand value : 96.28 billion in2012 Occupy 8.6% in the white applicant market under the marketing survey of Euromonitor in 2012 2、Reputation 3、proudct 1、Household appliance 2、Digital products 3、Medical equipment 4、Home American Guyana Southeast Asia European Middle East