高二英语 Module4 unit1 reading advertisements课件-牛津版 (ppt).pptVIP

Unit1 Advertisement Reading: Advertisements 1st Period Lead-in:What kind of product or service is being advertised? Fast-reading 1 What do advertisements encourage people to do? 2 What does PSAs stand for? 3 What are PSAs meant to do? Detailed-reading 1 Where are the advertisements most commonly found? 2 What is the difference between commercial advertisements and PSAs? 3 Why are some of the ads clever according to the article? 4 When did China begin a nationwide public service advertising campaign? 5 Why should we follow the advice in PSAs? T /F 1 Advertisements are found in many places. 2 PSAs are only found in newspapers. 3 All advertisements tell the complete truth. 4 PSAs and commercial ads use some of the same methods. 5 Commercial ads can give us valuable information about how to live our lives. 6 An ad warning people against smoking is an example of a PSA. Discuss the structure of the text Reading Strategy Subject: Information support the idea: (1) (2) (3) Conclusion: Then,Summarize the Differences and Similarities Between the two Types of Advertisements.Try to Fill in the Following Blanks. Words-matching 1 persuasive 2 promote 3 intended 4 be aware of 5 cure 6 nationwide 7 schooling 8 committing suicide a sending b able to make someone believe something c meant or planned to do d killing oneself e help a thing or an idea become popular f know or realize g makes an ill person better or solves a problem h happening throughout a country Dear Professor Liu Kai, I want to thank you for offering me such useful _____ during my research. I have complete my article about advertisements, and I’m quite satisfied with it. It has just been published on our school website. I never knew that ____________ were so interesting! The information I found will really help me to educate others. I hope that after they read my article, my