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Brainstorming: 1 Where can we find these ads? 2 Why do you like these ads? Discuss and speak: Read the instructions and focus on the six posters. Try to answer these questions: Observation: Observe the six pictures on Page 1. Try to divide them into two parts. More ads for you to discuss: The taste is great. 味道好极了。 I lovin it! 我就喜欢! Feel the new space. 感受新境界。 The choice of a new generation. 新一代的选择。 No business too small, no problem too big.没有不做的小生意,没有解决不了的大问题。 Take toshiba, take the world. 拥有东芝,拥有世界。 Good to the last drop. 滴滴香浓,意犹未尽 。 Obey your thirst. 服从你的渴望 。 Active-reading: Listen to the material on Page 94 and try to answer these questions: 1 What’s the ad about? 2 What types of things will the stories be judged on? 3 What should Ss pay attention to when writing the story? 4 Why is it good for Ss to enter English writing competitions? Homework 1 Look for more interesting ads and show them to your classmates next time. 2 Make good preparation for Reading part. * Unit1 Advertising Welcome to the unit Which advertisement do you like best? On billboards,on the Internet, in newspapers/ Magazines, on TV , in leaflets, or in buses etc. They are quite interesting, creative and we can get some useful information from them. What image(s) can you see on each poster? What can you read on each poster? What can you learn from each poster? Ads for public issues (Commercial Advertisements) Ads for sales Public service Advertisements (PSAs) Project Hope Earth Day Say ‘No’ to drugs Software Oxlin Airlines Soft shine shampoo Ads are playing an important role in our daily lives. Discussions: §Which advertisements make you want to buy a product or service? Why? § Which advertisement make think about problem in society or about people who need help? Why § Do you believe that advertisements tell the complete truth? Why or why not? Protect water, Protect ourselves. Can you think about a good
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