《五月牡丹new.pptVIP

* 广东西关针织实业有限公司 “五月牡丹”2012年新品发布会思路 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 前 言 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 广东西关针织实业有限公司以“女性美丽健康”为企业最高宗旨，倾力打造的五月牡丹已成为行业生力军，并成为亚洲淑女们内衣的最佳选择。 2012年，五月牡丹华丽蜕变，全面升级，开启新韩式内衣全新纪元！ 围绕于此，我们进行了发布会的思考 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 五月牡丹加入韩式设计，以韩文化为品牌深度内涵。 2012年新品发布会，为打造韩文化内涵的五月牡丹品牌进行深化， 以韩国元素做为整场发布会的主题，将韩式品牌内涵强力注入。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 韩国风·花之映象 ——五月牡丹新品发布会策划方案 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 关于活动缘起的3个W Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. WHY? 对于企业而言，为什么要做场活动？ WHAT？ 对于客户而言，他们想感受到什么？ HOW？ 我们怎么去满足？ Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. WHY? Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 而我们需要做一场这样的活动—— 1、视觉上的吸引和震撼； 2、观众内心互动，产生共鸣； 3、相同认知的群体聚会的机会！ 而不是一场流水帐式的发布会，平淡无奇，毫无新意 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. WHAT? Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 物以类聚，人以群分 集结各地经销商，通过此次活动为切入点，宣导一种品牌理念、一种格调品位、一种企业追求。 通过此次活动，使各地经销商与五月牡丹之间，有了互相交流、商机互动、互相合作的机会。 韩式文化盛宴将耀世登临 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. HOW? Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyrigh