§3 市场调查卷设计.pptVIP

* * * * 上述第一种排序会造成选择联想的比例高，第二种排列选择联想的比例则大幅度下降。避免这种偏差的一个办法是设计若干种不同排列的问卷，比如用五套问卷，每套问题完全相同，但在具体选项的排列上进行更换，最后把五套问卷的结果进行汇总。另一种方法是访问员在念问卷时，通过在问卷上添加人为的记号修改程序。 * * In talking to many of our clients over the last two years, they have consistently told us about the pressures on their business and the ever increasing speed of change. * In talking to many of our clients over the last two years, they have consistently told us about the pressures on their business and the ever increasing speed of change. * 有超级链接 * 有超级链接 * 有超级链接 * 有超级链接 将所有答案排成一行 优点：节约篇幅 缺点：不醒目，答案多时，回答者不能一眼看清括号所代表的相应答案，易错填 （1）行式排列? 将答案排成一列，放