《3.商务英语入门PPT第四章--市场营销.pptVIP

本章要点 What is Marketing? The Marketing Concept The Marketing Mix The Product Life Cycle Understanding Buyer Behavior Marketing Research Market Segmentation What is Marketing-----什么是市场营销 Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods, services and ideas to create exchanges that satisfied individual and organizational objectives. What is Marketing-----什么是市场营销 The Marketing Concept-----市场营销观念 The Marketing Mix-----市场营销组合 Product A. A good is a physical object that can be purchased. B. A service is an action or activity done for o