咨询公司案例面试--_Management_Consulting_Casebook..doc

The Anderson School at UCLA Management Consulting Association /zone/mca Membership Handbook 1999-2000 Management Consulting Association, The Anderson School at UCLA, 110 Westwood Plaza, Box 951481, Los Angeles, CA, 90095 Phone: (310) 825-2187, Fax: (310) 825-1142, Email: mca@, Website: /zone/mcaTable of Contents Management Consulting Association Overview 1 Management Consulting Association Description 2 MCA Sponsors 1999-2000 2 MCA Leadership 1999-2000 2 MCA Programming 1999-2000 3 1999 Consulting Summer Interns 4 Other Sources for Case Interview Preparation 5 Availability of Materials On-Line 5 Special Thanks 5 MCA 1999-2000 Calendar 6 October 1999 7 November 1999 8 December 1999 9 February 2000 10 Case Interview Overview 11 Introduction 12 Frameworks: A Blessing and a Bane 12 Types of Cases 14 General Hints on Tackling a Case 20 Principles and Frameworks for Case Interviews 24 Definitions and Commonly Used Principles 25 Frameworks for Case Interviews 29 Example Case Interviews with Detailed Solutions 47 Case L1: Pricing Strategy for a New Product 48 Case L2: Lodging Company e-Commerce Strategy 51 Case L3: New Market Entry – Amusement Park Expansion I 54 Case L4: New Market Entry – Amusement Park Expansion II 56 Case L5: Aircraft Manufacturer 57 Case L6: New Market Entry – Thermal Imaging Device 59 Case L7: Decline in Market Share – Manufacturer of Power Transformers 60 Case L8: Hospital Profit Improvement Case 61 Case L9: The Vision Case 62 Case L10: HMO Profitability Case 64 Case Interview Database 67 Introduction 68 Index of Cases by Firm 69 Index of Cases by Quarter 69 Section I – Investment / Market Entry 70 Section II -- Performance 85 Section III -- Market Demand and Definition 103 Section IV -- Random / Brain Teasers 106 Section V -- Other 109 Detailed Table of Contents Management Consulting Association Overview 1 Management Consulting Association Description 2 MCA Sponsors 1999-2000 2 MCA Leadership 1999-2000 2