高中英语Unit 1 Advertising--reading 3课件牛津版必修二.pptVIP

Quick look Take a quick look at the title and subtitles(副题) in the article to find out what you will learn in it. Fast reading (skimming) 1) What do advertisements encourage people to do? Detailed-reading 1 Where are the advertisements most commonly found? 2 What is the difference between commercial advertisements and PSAs? 3 Why are some of the ads clever according to the article? 4 When did China begin a nationwide public service advertising campaign? 5 Why should we follow the advice in PSAs? T /F 1 Advertisements are found in many places. 2 PSAs are only found in newspapers. 3 All advertisements tell the complete truth. 4 PSAs and commercial ads use some of the same methods. 5 Commercial ads can give us valuable information about how to live our lives. 6 An ad warning people against smoking is an example of a PSA. Careful-reading Please read the article carefully and then try to find some information about commercial ads and public service ads. The similarities and the differences between commercial ads and public service ads Similar Different Places found Purposes Methods used Validity(正确性) Fill in the chart Discuss the structure of the text Reading Strategy 1 What is expository writing meant to do ? 2 What is the format of expository writing? Subject: Information support the idea: (1) (2) (3) Conclusion: How can we divide the article? Part 1 Part 2 Part 3 Advertisement Good to the last drop． 滴滴香浓，意犹未尽。（麦斯威尔咖啡） 　 Obey your thirst． 服从你的渴望。（雪碧） The new digital era． 数码新时代。（索尼影碟机） We lead． Others copy． 我们领先，他人仿效。（理光复印机） Impossible made possible． 使不可能变为可能。（佳能打印机） Just do it. 只管去做。（耐克运动鞋） * * Unit 1 reading 2) What does PSAs stand for? 3) What are PSAs meant to do? To buy a product or service or believe in an idea. Public Service Advertisements. To educate people about health, safety or any other issue which affects public welfare. They are most commonly found in newspapers and m