高中英语Unit 1 Advertising--reading课件牛津版必修二.pptVIP

Quick look Take a quick look at the title and subtitles(副题) in the article to find out what you will learn in it. Fast reading (skimming) 1) What do advertisements encourage people to do? Careful-reading Please read the article carefully and then try to find some information about commercial ads and public service ads. The similarities and the differences between commercial ads and public service ads Similar Different Places found Purposes Methods used Validity(正确性) Fill in the chart Woman : Dinner! come to dinner! Dog : Hey, I’m a dog. What’s your excuse? (Aside: Can anybody tell us why smoking is stupid?) Check your comprehension: Advertisements are found in many places. PSAs are only found in newspapers. All advertisements tell the complete truth. PSAs and commercial ads use some of the same methods. Commercial ads can often give us valuable information about how live our lives. An ad warning people against smoking is an example of a PSA. Reading strategy: reading expository writing 1 What is expository writing meant to do ? 2 What is the format of expository writing? How can we divide the article? Part 1 Part 2 Part 3 Read the text and analyze the format of the paragraph five. What is the subject of this part? What information support this idea? What is the conclusion? Advertisement Good to the last drop． 滴滴香浓，意犹未尽。（麦斯威尔咖啡） 　 Obey your thirst． 服从你的渴望。（雪碧） The new digital era． 数码新时代。（索尼影碟机） We lead． Others copy． 我们领先，他人仿效。（理光复印机） Impossible made possible． 使不可能变为可能。（佳能打印机） Just do it. 只管去做。（耐克运动鞋） * * Unit 1 reading Show 2) What does PSAs stand for? 3) What are PSAs meant to do? To buy a product or service or believe in an idea. Public Service Advertisements. To educate people about health, safety or any other issue which affects public welfare. 2. PSAs also use attractive and _______ images and _______ language, but they are made to serve the public. PSAs are ______ to teach people and h