高中英语Unit 1 Advertising--reading 4课件牛津版必修二.pptVIP

Where can you find advertisements? Do you like them? Why or why not? Quick look Take a quick look at the title and subtitles(副题) in the article to find out what you will learn in it. First- reading Please skim the article and answer the three questions in Part A. Two. Commercial ads and public service ads (PSAs). Careful-reading Please read the article carefully and then try to find some information about commercial ads and public service ads. The similarities and the differences between commercial ads and public service ads Similar Different Places found Purposes Methods used Validity(正确性) Fill in the chart Woman : Dinner! come to dinner! Dog : Hey, I’m a dog. What’s your excuse? (Aside: Can anybody tell us why smoking is stupid?) Check your comprehension: Advertisements are found in many places. PSAs are only found in newspapers. All advertisements tell the complete truth. PSAs and commercial ads use some of the same methods. Commercial ads can often give us valuable information about how live our lives. An ad warning people against smoking is an example of a PSA. Reading strategy:  reading expository（说明的） writing Introduction of subject Supporting details conclusion How can we divide the article? Part 1 Part 2 Part 3 What do you think of the ads in our lives? Do they play a positive(积极的) role in our lives? Why or why not? Advertisement Good to the last drop． 滴滴香浓，意犹未尽。（麦斯威尔咖啡） 　 Obey your thirst． 服从你的渴望。（雪碧） The new digital era． 数码新时代。（索尼影碟机） We lead． Others copy． 我们领先，他人仿效。（理光复印机） Impossible made possible． 使不可能变为可能。（佳能打印机） Just do it. 只管去做。（耐克运动鞋） * * Unit 1 reading Show How many types of advertisements are there? 2. PSAs also use attractive and _______ images and_______ language, but they are made to serve the public. PSAs are ______ to teach people and help people lead better lives. 2.Not all ads tell people the __________ truth, so people must ______________the methods used in ads to