Nokia PD Process.doc

NOKIA PD (Product Development) Process Content: Requirement from Nokia Marketing and initial definition including function, size, color, style, cost and others that marketing thinks they will attract customer. Input: Market research report Participant: Nokia marketing research Output: Initial definition of phone. Content: Detailed definition of phone such as function, size, color, style, material and others that will affect the phone. Input: (1) Design theme regarding design direction, graphics, colors materials (Optional) (2) Components selection requirements identified (3) Form Factor agreed (4) Size, volume weight target (5) Cost Target given Participant: Nokia: Concept team, marketing, MSM, PPM BYD: N/A Output: (1) Mechanics Simulation (2) ID Mockup (3) Project Report (4) Materials and technics choice suggestion Content: Quote price from different suppliers Input: (1) Mechanics Concept (2) Price of material (3) Information of other competitors Participant: Nokia: concept team, MSM BYD: Project Manager, Mech. Leader, Account Manager, Business Manager Output: (1) Cost of each part (2) Quote Price of each part (3) Quote Price of Whole phone Content: Supplier supports Nokia in early design period such as technology choice, material choice, mechanics evaluation, tech difficulty, price evaluation Input: (1) Mechanics Concept (2) Information of suppliers and their products (3) Data of products Participant: Nokia: MSM, Concept Design team BYD: Project Manager, Mech. Leader, Sourcing Output: (1) Verify products of suppliers (measure and test) (2) Select suppliers (3) Develop backup suppliers (4) Solve problems or difficulties with suppliers together (5) Provide design proposal Content: P