What is Strategy.docVIP

What is Strategy? - Reading: Lecture 1 + ‘What’s Strategy’ (focus on Strategic Positioning, competitive advantage, sustainability) General Definition Strategy =A series of goal-directed decisions and actions matching an organization’s skills and resources with the opportunities and threats in its environment SM = Analyze current situation = Develop appropriate strategies = Put strategies into action = Evaluate, modify, or change strategy Porter’s further definition of Strategy – OE vs. Strategy (can relate to MAD SCM-Competitive Advantage) People tend to think (Dynamic market + changing tec