CEO们如何重建信.docVIP

CEO们如何重建信任如今，CEO的形象已经受损。如何重建社会对CEO的信任？提高信息披露的透明度是一个关键，其中一个重要问题在于CEO的薪酬及其薪酬相对普通员工薪酬的比率。 ????How does anyone know who to trust anymore? Eighty-seven percent of fish labeled snapper really isnt, according to a recent Oceana study. Same for 59% of tuna. When buying deodorant or sunscreen, you have to go to a source like the Environmental Working Group (EWG) cosmetics database to find out the products toxicity. No one will be able to eat a meatball at Ikea again without thinking about Black Beauty. ????Consumers arent the only ones suffering from poor disclosure today. Shareholders are too. So it was a breath of fresh air when SEC Commissioner Luis Aguilar recently wrote to encourage better disclosure by companies in the upcoming proxy season. I share the desire expressed by many investors for additional information that would enhance their ability to make informed voting and investment decisions, he wrote. Aguilar went beyond asking corporations to provide accurate, mandated disclosures. He encouraged companies to go the extra mile. ????Clearly, business leaders could do a lot more to build trust with their stakeholders. Nearly three-quarters of the 31,000 people polled in the 2013 Edelman trust survey said they did not trust business leaders to solve social or societal issues. And over 80% did not trust business leaders to make ethical decisions -- or tell the truth, regardless of how complex or unpopular it is.  At a meeting of board members from large and small public companies I attended recently, one director raised the question of the Edelman survey and why theres such low trust in CEOs. Some directors cited corporate misbehavior as the cause -- but compensation was also a prominent explanation. ????Thats why Aguilar is urging public companies to implement disclosure of the ratio of CEO to worker pay. While Dodd-Frank already mandates that disclosure, the SEC has not yet written the applicable rules. The relative pay of different classes of employees, suc