本科毕设论文--浅析汶川黑色旅游的营销对策.docVIP

Abstract The paper from the definition of dark tourism and summarized the current development status of dark tourism domestic and overseas, as well as the dark tourism resources in Wenchuan. Moreover, the paper explored and discussed the positioning of target market for dark tourism, based on the analysis of dark tourism source markets in the three aspects of geography, population and purchase behavior. Eventually, several marketing strategies about dark tourism in the four aspects of products, price, marketing channels and sales promotion were proposed according to the target market of dark t