毕业设计之客户关系管理系统的实现.docVIP

毕业设计 客户关系管理系统的实现 客户关系管理系统的实现 摘　　要 由于软件的发展，计算机应用已经逐步渗透到社会生活的各个角落，在各行各业中都离不开信息处理。使用计算机进行信息控制，不仅提高了工作效率，而且大大提高了其安全性。客户关系管理是企业管理中不可缺少的部分，它的管理对于企业的决策者和管理者来说是至关重要的。因此，客户关系管理系统应该能够为管理者提供充足准确的信息和快捷多样的查询手段。 Java、JavaScript、JSP作为前台的应用程序开发语言，利用MySQL创建后台的数据库，在JDK1.6、Tomcat6.0和MyEclipse8.5的开发环境下采用Servlet+JSP+ commons-dbutils等技术进行开发，从而实现实现客户关系管理信息系统相关功能，帮助相关人员进行有效的管理。 系统实现了：通过不断改善客户关系、互动方式、资源调配、业务流程和自动化程度，达到降低运营成本、提高企业销售收入、客户满意度和员工生产力。实现缩减企业维护客户资源的成本，提高企业的运作效率，进而为企业的发展提供助力。 关键词：客户关系管理；B/S型模式；MySQL  Customer relationship management system is realized ABSTRACT Due to the development of software, computer application has gradually penetrated into every corner of social life, in all walks of life are inseparable from the information processing. Computers are use of processing information, not only enhance the work efficiency, and greatly enhance its security. Customer relationship management in enterprise management is indispensable part of management for enterprises decision makers and managers are essential. Therefore, the customer relationship management system should be able to provide enough for manager accurate information and fast variety of inquires the means. The system USES the B/S model design, use Java, JavaScript, JSP as the application development language, using MySQL backend database created, in JDK1.6, Tomcat6.0 and MyEclipse8.5 development environment with Servlet + JSP + Commons-dbutils technology development, so as to realize the realization customer relationship management information system related function, help the effective management of the related personnel. The system realized: through the continuous improvement of customer relationship, interactive way, resource allocation, business process and automation degree, to reduce operating costs, improve enterprise sales income, customer satisfaction and employee productivity. Realize enterprise to maintain the customer resources reduced cost, improve the operatio