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- 约5.2千字
- 约 18页
- 2017-06-10 发布于北京
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[互联网产品运营分析2
互联网产品运营全面解析
Evaluation only.
Created with Aspose.Slides for .NET 3.5 Client Profile .
Copyright 2004-2011 Aspose Pty Ltd.
Evaluation only.
Created with Aspose.Slides for .NET 3.5 Client Profile .
Copyright 2004-2011 Aspose Pty Ltd.
互联网产品运营模型
准备期
引入期
发展期
成熟期
衰退期
竞争层
产品层
合作层
用户层
一次曲线
二次曲线
Evaluation only.
Created with Aspose.Slides for .NET 3.5 Client Profile .
Copyright 2004-2011 Aspose Pty Ltd.
Evaluation only.
Created with Aspose.Slides for .NET 3.5 Client Profile .
Copyright 2004-2011 Aspose Pty Ltd.
互联网产品运营
以市场为运营导向
以用户为运营中心
以数据为运营基础
“内功”产品改进、“外功”品牌营销
Evaluation only.
Created with Aspose.Slides for .NET 3.5 Client Profile .
Copyright 2004-2011 Aspose Pty Ltd.
Evaluation only.
Created with Aspose.Slides for .NET 3.5 Client Profile .
Copyright 2004-2011 Aspose Pty Ltd.
以市场为运营导向
竞争分析
态势分析
ITTA-R
消费者
供应方
竞争者
后来者
替代品
竞争分析
ITTA-R
Idea
Team
Timing
Action
Resources
态势分析
机会
风险
优势
劣势
Evaluation only.
Created with Aspose.Slides for .NET 3.5 Client Profile .
Copyright 2004-2011 Aspose Pty Ltd.
Evaluation only.
Created with Aspose.Slides for .NET 3.5 Client Profile .
Copyright 2004-2011 Aspose Pty Ltd.
互联网产品运营
以市场为运营导向
以用户为运营中心
以数据为运营基础
“内功”产品改进、“外功”品牌营销
Evaluation only.
Created with Aspose.Slides for .NET 3.5 Client Profile .
Copyright 2004-2011 Aspose Pty Ltd.
Evaluation only.
Created with Aspose.Slides for .NET 3.5 Client Profile .
Copyright 2004-2011 Aspose Pty Ltd.
以用户为运营中心
目标群体
满足需求
完善服务
提升体验
……
……
用户
客户
Evaluation only.
Created with Aspose.Slides for .NET 3.5 Client Profile .
Copyright 2004-2011 Aspose Pty Ltd.
Evaluation only.
Created with Aspose.Slides for .NET 3.5 Client Profile .
Copyright 2004-2011 Aspose Pty Ltd.
互联网产品运营
以市场为运营导向
以用户为运营中心
以数据为运营基础
“内功”产品改进、“外功”品牌营销
Evaluation only.
Created with Aspose.Slides for .NET 3.5 Client Profile .
Copyright 2004-2011 Aspose Pty Ltd.
Evaluation only.
Created with Aspose.Slides for .NET 3.5 Client Profile .
Copyright 2004-2011 Aspose Pty Ltd.
以数据为运营基础
用户数据:
规模、特性、行为、转化率、反馈
产品数据:
访问量、热点分析、性能数据
市场数据:
行业报告、竞争对手情况、合作资料列表
其它:
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