李文基 英文翻译.doc

Sports marketing tool innovation strategy are analyzed ------With 361degrees for example XiongZhiBin ChenXinPing xinyu college 338004 [article extraction] Sports marketing investment risk is high, dependent on consumption The professional knowledge and subjective intention. At present, China body Yukon marketing existence of scarce resources, lack of information value, Professionals scarcity and painstakingly sports sponsorship Problems. Taking 361 degrees brands, for instance, in sports Marketing tool innovation strategies discussed analysis. [key words] Sports marketing, 361 degree; innovation A, sports marketing characteristics Sports products and other commodities have quite a lot of special Sex. Therefore, sports marketing and traditional marketing compared words Although some common in many ways, but there is also considerable difference. So, in sports marketing, we must exam Careless to sports product particularity. Already so, can prevent the cause For the purpose of adopting the traditional marketing mode caused problem, also can filling The particularity of the use of sports products points for marketing innovation. 1, investment higher risk of sports products Sports product range includes tangible products, Such as sports apparel, footwear and equipment, but more sports Product is the service product way exist, like sports The broadcast of the game, fitness guidance and advertisers to increase Visibility and provide sponsorship, etc. Sports service product contrast One of the distinctive sports tangible product defects is product quality is Difficult to control. Sports product many pins produce namely is namely. Let me Were by live sports events as an example, the game of the organization People, broadcast winner, sports products in the sponsors Before the game without method accurate judgement of the game product quality, And after the match began have no way to stop, making it properly Yukon product