第二组案例报告.docVIP

Analysis of Tata Motors Team members : Sun Haoran（headman） Yang Tianbiao Zhou Juncheng Yang Yafei Division of labor : Sun Haoran (Making the report) Zhou Juncheng (Making the PPT) Yang Tianbiao (Collecting the information) Yang Yafei (Collecting the information) No.1 The main idea of the case in the book Ratan Tata conceived the idea of a ＄2,000 car.It seemed to be just a dream by many.By 2009,however,the car entered the market. The introduction of the car was hindered by several setbacks.The West Bengal plant site had to be closed because of protests by farming and political groups.The closing was not only costly,but also resulted in a three-months delay of the car’s introdution. There is concern about long-term success of the Nano and other low-priced cars because of their low profit margins. CLtd.sells the Maruti 800,wompetitors are also enteering the low-price market.India’s Bajaj Auto Ltd.,the second largest India’s motorcycle company,is also working together with Nissan Motor and Renault on a low-priced car.Japan’s Suzuki Motor in a joint venture with Maruti Suzuki India hich,however,costs much more than the ＄2,000 Nano. When the car was introduced at a no-frills price of ＄2,600,only 20 percent selected this option and preferred the more expensive version with many extras.Half of the buyers bought the top end version which costs 40 percent more. Looking into the,Tata plans a Nano’s version for the U.S.market.Hower,the price will be substantlally higher because of the safety and other requirements in America. NO.2 Tata Motors instroduction Tata Motors is Indias largest integrated automobile company, commercial vehicle manufacturers.It is Indias Tata Group affiliated subsidiaries, was founded in 1945, the global commercial vehicle manufacturer ranked ten armor, the $2000000000 a year. India occupies 59% m