高中英语Unit 1 Advertising--Project(ppt).pptVIP

Project Developing an ad campaign Step One: Comprehension 1 What is an ad campaign? 2 What media can you use in an ad campaign? 3 What questions should we first consider? Main idea of each paragraph Para. 1 Para. 2 Para. 3 Para. 4 Step Two: Language Focuses 1 reach a particular audience… (line 2) Reach here means ‘attain/achieve’. e.g. We can never reach perfection. You will know better when you reach my age. Exercise After a long discussion, we _______ ______ ___________ on what steps we should take in the next three months.(达成理解） 2 In order to determine…(line