高中英语第三册(全一册)Unit5 Getting the message-Language study1 ppt.pptVIP

* Unit 5 Getting the message Reading Period 2: language points advertising ※ the definition of advertising (Para 1-3) ※ the function of advertising (Para4- 6) ※ the disadvantages of advertising (Para7-8) Advertising is a ( highly developed / high developed) industry. The development of media has gone (hand to hand / hand in hand) with its development. In order to influence the choices customers make, advertising tries to associate the product ( to / with) the customers’needs.As people see many ads every day,advertisers must work hard to get their message ( across / across to) .For that reason, companies spend ( large amounts of / large amount of) money employing advertisers who can produce wonderful ads to(appeal to / appeal for) customers’emotions.While people (react to / react on) abvertisements in different ways. Some people think it useful and entertaining .( On the one hand / On the other hand), some accuse companies ( of / by) using ads to mislead us. step1. Choose the right answers. Ads help people in ____ ways. First of all, it can help consumers make right choices to choose among all the____ products, because there are many things we need to _____ before we buy a new product. Secondly, it also helps companies to increase product sales and introduce new products. Ads ____ customers ____ compare prices and quality by explaining the new product to them.______ the facts and figures given by advertising, customers are better able to deal with the product. However,____ ads are used to promote a product or to increase a company’s profits Many governments use ad compaigns to make people ____ social problems and government policies. A.take into consideration B.allow…to C.a variety of D. available E. not all F. aware of G. armed with Step 2 Fill in the blanks. C D A B B G E F Everything has two sides.There are also some bad ads to use legal ways to mislead consumers.It is not