高中英语第三册(全一册)Unit5 Getting the message-Warming up and reading ppt.pptVIP

More ads to appreciate Ad2 Ad3 Ad4 Look at the pictures on page37 and fill in the chart Words related to advertising advertise, advertisement advertiser, brand, post, spokesman, spokeswoman, designer, entertain, promote, customer, slogan, text, writer mislead, humorous, persuasive, broadcast, annoy, appeal to Pre-reading Advantages Provide information Increase sales Make the public aware of social problem … Pa1: Ads are found almost everywhere Pa2:People react to advertisements in different ways. Pa3:The basic principle of advertisements is to influence customers’ choices. Pa4: Ads help companies and customers n a variety of ways. Pa5:the most important function of advertising is to introduce new products. Pa6:Governments and other organizations use ads to make people aware of government policies and social problems. Pa7:Customers should be careful of illegal ads. Pa8: Customers should learn to protect themselves from false ads and make smart choices. Answer the following questions Why is advertising popular? How does advertising help consumers and companies? What is the basic principle behind advertisements? Why do advertisers often have to work hard to attract people’s attention? What is a “bait-and-switch” a? How can we protect ourselves from misleading ads? Difficult sentences 1.The development of radio ,television and other media has gone hand in hand with the development. 2.Customers see so many ads every day that advertisers must work hard to get their message across. 3.The best chance to reach customers is to appeal to their emotions. 4First of all ,we should always keep an eye out for “hidden information”. Listen to the tape of the text and tick out the words and phrases that you think are important . * Unit 5 Getting the message 　　some humorous texts of some ads .　　美容院：请不要向从本院出来的 女士调情，她或许就是你的外祖母。 　　　　西门子公司：本公司在世界各地的维修人员都闲得无聊。 　　印刷公司：除了钞票，承印一切。 　　黏合剂：它能黏合一切，除了一颗破碎的心。 　　轮胎：任劳任怨，只要还有一口气。 　　汽车：它惟一