[第二章顾客关系管理的性质和功能.pptVIP

四、顾客关系管理可以优化资源配置，避免恶性竞争 IP Hotel SOHO 以多赢为结果的竞争 NSP delivers guaranteed, application-level performance ISV ASP NSP Portal User Product Content Application Warehouse Delivery Retail Consumer 供应链 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 第四节 顾客关系管理理论的应用 商业的主要发展趋势是个性化、全球化、技术集聚化和因特网迅速发展，这些发展趋势改变了公司在与其他公司交往时的角色和作用。 ——C.K. 普拉哈拉德 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Co