广告英语的翻译技巧.doc

毕 业 论 文 On Translation Techniques of Advertisement English 广告英语的翻译技巧 Abstract: In the global economic prosperity of today, advertisement has already penetrated into every aspect of social life and become an indispensable part to people’s life. In the process of introducing foreign products to the domestic consumers or introducing Chinese products to foreign consumers, advertisement plays a critically important role. Advertisement English emerges and forms a kind of special applying language. It is not only a kind of economic activity, but also a kind of East-West cultural exchange. A successful translation of an advertisement will not only best convey the original information, but also reflect the characteristic of the product advertised, attract consumers and lead them to produce desire of purchase as well. This paper mainly introduces the language characteristics of advertisement English, translation principles of advertisement English, difficulties translators may meet when translating advertisements and finally states various kinds of common translating techniques through examples. Key words: advertising translation, advertisement English, translation principle, translation technique Contents Introduction………………………………………………………………………………………..1 1. The Study of Advertisement……………………………………………………………………2 1.1 The Advertising…………………………………………………………………………..2 1.2 The Function of Advertising……………………………………………………………..2 1.2.1 The Marketing Function……………………...……………………………….……….2 1.2.2 The Communication Function ………………………………………………………...2 1.2.3 The Economic Function………………………………………………………………..3 1.3 Advertisement Text………………………………………………………………………3 1.4 The Feature of the Advertisement Text…………………………………………………..3 1.4.1 Concise in Style………………………………………………………………………..3 1.4.2 Creative in Language………………………………………………………………….3 1.4.3 Figurative in Speech…………………………………………………………………...3 2. The Translation Principles of Advertisement English……………………………………...